Virtual Creative Brief
Puma Sample Creative Brief
Listed on a side is an example of a virtual creative brief I created for PUMA. All of my work includes:
- All exclusive rights to the video and media rights to repost on social media
- Shooting from a professional Sony a6600 camera
- 4k footage
- All editing I do is done through Adobe Premiere and/or Final Cut Pro X
- Exclusive content creation: if you are a brand looking just for someone to produce content for your product or service then I can provide an exclusive package where I simply create and edit videos for a month for your product.
KPI's and brand metrics
ESPN x Andscape
ESPN x Andscape
ESPN x Andscape
The goal of this campaign was to bring attention to "Andscape" a black-led media company that talks about sports and pop culture. I talked about the top 5 influences that made me into who I am today.
KPI Metrics:
4.4M+ Views
33K+ Likes
Comments: off
50+ Shares
230+ Saves
Link to Video: ESPN x Andscape
PopCorners
ESPN x Andscape
ESPN x Andscape
The goal of this campaign was to illustrate how dancers can make beats out of the crunch of a piece of popcorn and the fun that PopCorners creates with family and friends.
KPI metrics:
4.2M+ Views
10K+ Likes
50+ Comments
75+ Shares
85+ Saves
Link to Video: PopCorners
PUMA
ESPN x Andscape
PUMA
The goal of this campaign was to highlight the PUMA Inverse Rev shoes.
KPI Metrics:
740K+ Views
1650+ Likes
25+ Comments
15+ Shares
80+ Saves
Link to Video: PUMA